RACO Investment founder Randall Castillo Ortega provides new trends to help businesses grow

2021 has been a challenging year in every way: political, social and economic. All companies, no matter their size, were forced to transform and reinvent their ways of reaching the public in order to survive. There are several important eCommerce trends for 2022 and Randall Castillo Ortega, the founder of SME investor RACO Investment, explains what’s coming.

eCommerce and digital marketing gained prominence, allowing brands to have a new reach and offer their products in new ways, relying on inbound marketing and sales techniques, as well as logistics and delivery companies. Experts predict that 2022 will be fraught with new challenges and that eCommerce will continue to be the best way for brands to survive and for consumers to continue shopping normally.

eCommerce is the most popular online venture and has been increasing exponentially. Online sales are expected to reach $6.35 billion in 2022. Explains Castillo, “This popularity is due to the ease and convenience offered by online shopping, which encourages more and more people to reduce visits to shopping centers and buy on the web. In addition, consumer confidence in online shopping has increased, further boosting sales.”

Today’s websites are easier to use and offer customers a better online shopping experience. The methods associated with online shopping have also improved, enabling consumers to locate and pick the things they want with ease and pay using various payment options. Undoubtedly, one of the most important eCommerce trends for 2022.

Customers appreciate packaging as part of the brand itself. The better the packaging looks, the more likely they are to buy. In addition, most consumers are more enthusiastic about products that come in unique packaging. Therefore, it is obvious for online sellers to customize the packaging of their products. Doing so can help your products stand out.

Some keys to making your brand’s packaging unique: highlight the durability and aesthetics of the packaging and even point out to customers that it is environmentally friendly. Doing so will further help build the brand.

The rise of mobile shopping is another notable trend in eCommerce. “Mobile commerce sales are forecast to increase by 22% by the end of 2022,” asserts Castillo. “In addition, mobile sales will account for 73% of all eCommerce sales.”

To better understand the increase in mobile shopping sales, you need to look at how mobile devices have fared over the past year. Mobile devices have flooded the market, leading to an increase in the number of people using them. And mobile users not only use devices to buy, but also to research products before deciding and buying one. Consumers have also developed an ability to use them, due to the convenience they offer when buying.

Personalizing customer interaction has become an integral part of selling. This trend has become a staple in eCommerce companies as it can improve the customer experience. However, there are many ways to take advantage of personalization in multichannel sales. This setup works by ensuring that individual customers have the same personalized brand experience, regardless of the channel they’re using. This also ensures that you provide your customers with only relevant experiences, eliminating the need to annoy them with messages.

This trend is indisputable, as eCommerce companies are destined to develop. With that development comes the need to integrate inventory. The push of online marketers into new markets will also drive development as they look for new channels to reach new audiences. And with great exposure to the market comes the opportunity to increase revenue.

Voice shopping has skyrocketed in the US and will continue to do so for years to come. Proof of this is the fact that those who own smart speakers have admitted to having purchased by voice since 2017. The number of voice shoppers is expected to increase by 55% by 2022. The growth in voice shopping was due to Amazon’s launch of its smart speaker, Echo.

Keeping these eCommerce trends in mind can significantly improve the way you sell online or even help you build a strong online business. However, having an online store is not an easy or quick job; you need to have knowledge and patience. You can count on a team of programming, design and content experts to help you.

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