RACO Investment founder Randall Castillo Ortega discusses strengthening a small business

Running a small business is rarely an easy task. Not only do you have a lot of things on your plate just trying to keep things running, but it can get harder when you’re working to strengthen your business or create more business growth. However, the good news is that there are many things you can do to stimulate new growth that will also help strengthen your business in the long run. Randall Castillo Ortega, the founder of SME investor RACO Investment, offers insight into how to run a business more efficiently as you go.

While you may have done a lot of research initially when starting your business, over time, things can change and doing new research can be beneficial. You’re ultimately find that some marketing strategies aren’t as effective as they initially were, or you can develop a clearer picture of who your target audience is. In addition, it can be helpful to conduct new research on aspects such as revenue management or office organization, which can help you better understand how to structure your business, especially if you plan to take steps to expand it. With this new research, you can get a clearer idea of what your company needs, not only in the moment, but also as you go.

Once you’ve done new research, it may also be a good idea to renew your business plans. When conducting new research, you may have discovered that there are better or more up-to-date ways to achieve your goals, and you may have realized that you need to set new goals altogether as well. Explains Castillo, “In some cases, your original goals may have been more ambitious than you can currently pursue. In others, it could be that you’ve exceeded some of your goals and need to set new ones to make sure your business is growing as it should. Either way, reevaluating goals and, as a result, adjusting your business plan can help you focus on the best ways to move your business forward and can revitalize your vision of your overall business.”

In addition to doing more research and evaluating your plans, it can also be helpful to take some time to understand all of your financial options. This may be particularly true if you intend to get a loan for your business in the near future. If you have reevaluated your business plan, then you need to know your company’s financial situation and be more attuned to what type of loans or financial options would work best with your business structure.

For those who need more flexibility or who are not yet able to plan for the long term, a traditional loan can prove cumbersome and harmful in the long run. In these types of situations, a line of credit may be a better option. With a line of credit, you can spend as little or as much as you need, which can be great for small businesses that are just starting out or for seasonal businesses that have different amounts of cash flow throughout the year.

Another way to start strengthening your small business is to start budgeting better. While some may think your current budget is fine for your business, the reality is that in many cases, it could be improved. Some may think that a budget that covers costs and nothing else may be good enough, but in reality, many companies would benefit from making significant cuts to their budget. One way to start budgeting better is to take your current budget and cut it in half.

One simple thing that can help strengthen a company of any size is to try new forms of technology. At first, introducing new ways of doing things in your company can slow down some processes while everyone adjusts to the changes. However, over time, new things like better inter-office messaging and artificial intelligence to support your customer service team can help you better organize your business. Asserts Castillo, “The better organized your business is, the more time you and your employees will have to devote to projects that are really important and that can move the company forward, rather than continually dealing with small, menial tasks.”

Another thing that is effective in strengthening your small business is to do everything you can to get the most out of social media. Sometimes maintaining multiple social media pages can seem like an arduous task. However, in reality, social media can have many benefits for your business and can help drive significant growth. Not only can social media be great for better understanding and connecting with customers, but it can also be great for building brand awareness.

Running a small business can be difficult, especially when you’re also taking active steps to improve and expand it. However, the good news is that there are many simple things you can do to help generate positive growth for your company.

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