Numbers are a concern for all businesses, especially when they start adding expenses. There are many investments, in addition to expenses. The cost of customer acquisition is an example of such an investment. This concept helps us understand the most effective recruitment strategies and how to price our products and services. Randall Castillo Ortega is [...]
As the new year begins, it's important for businesses to take a close look at their accounting practices to ensure they're on track. RACO Investment founder Randall Castillo Ortega discusses why proper accounting is essential for businesses of all sizes. Castillo explains that businesses need to have a clear understanding of their financial situation in [...]
Many startups focus on their product or service and forget to take a step back and analyze their costs. This can lead to big problems down the line, as they may find themselves overspending in certain areas or not making enough profit. In this blog post, RACO Investment founder Randall Castillo Ortega offers insight into [...]
One of the most important—and stressful—times for any business owner is the end-of-year financial performance review. This is when you take a close look at your company's financial health and make decisions about the coming year. Randall Castillo Ortega, the founder of RACO Investment, explains how to calculate end-of-year financial performance for your small business [...]
The holidays are a time for family, friends, and of course, business expenses. Many businesses owner's dread this time of year because they know their expenses will go up. Randall Castillo Ortega, the founder of RACO Investment, offers some tips on how to set a holiday budget for a business. The holidays are a busy [...]
Randall Castillo Ortega, the founder of RACO Investments, is no stranger to the business world. In fact, he's been in the game for quite some time. Castillo is also a big proponent of taking time off. The SME backer explains his thoughts on the matter and why he believes time off is essential for business [...]
eCommerce is changing and growing faster than ever. It can be difficult to remain competitive in this new marketplace without serious innovation. Artificial intelligence (AI) offers many ways for eCommerce businesses to improve their business. Randall Castillo Ortega, the founder of RACO Investment and an expert in eCommerce, shares a few ways AI can benefit [...]
Proper financial management is an essential part of any business, no matter how small or large. Contrary to popular belief, financial management is more than just bookkeeping and checking the bank. For many reasons, business visionaries must consider their assets. These include anticipating the need for survival and achieving greatness in times of prosperity. Randall [...]
There is a process that guides you through selling and attracting people to the product or service. Each stage must be carefully managed to create final value. This process is known as the sales funnel. This process can be used in many ways. Randall Castillo Ortega, the founder of SME investor RACO Investment, is an [...]
Regardless of their size, companies often overspend on the procurement of goods and services, and most of them lack an efficient mechanism to analyze data and manage their spending. Not properly overseeing expenses can ruin a business, and RACO Investment founder Randall Castillo Ortega offers a series of tips to analyze the expenses of a [...]
