RACO Investment founder Randall Castillo Ortega offers insight into choosing the right market segment
admin2021-04-14T15:14:13+00:00The value proposition and the market segment are a problem of the chicken and egg type. There are those who recommend starting the canvas from right to left; that is, by the market segment, but sometimes you review the value proposition and it doesn't make much sense. Randall Castillo Ortega, the founder of RACO Investment [...]